A couple of Saturdays ago on the 16th, on the lawn of Brenau University in Gainesville, Georgia the night sky was full of inspiration, the giving spirit and a whole lot of excellent music at the 16th annual John Jarrard Foundation Benefit Concert and Auction. We were so blessed to again attend and contribute to such a giving wonderful event.
Established in 2000, originally the Bruce Burch & Friends Honor John Jarrard Concert was named in memory of Georgia Music Hall of Fame member Jarrard, who wrote hit songs for performers such as Don Williams, Alabama, George Strait and Tracy Lawrence. He battled diabetes before his death in 2001.
You can imagine our excitement as August 21 2017 finally came around. A once in a life chance to view a solar eclipse, right out our front doors, sign me up. Greg Ours our fearless leader couldn’t just miss out on this event, rather he embraced the chance to bring everyone together to watch it in style.
It was nice to just sit back, relax, and eat burgers while watching the event with all the poly coworkers. As 99% totality struck many pictures to record the moment in history were taken. I snapped away trying my best to achieve that one dream photo of the event, with just a sliver of the sun peeking out. Here are a few images we feel show just how cool the whole moment was. I would also like to add luckily no one suffered from any post eclipse eye damage!
Branding our products with logos and making them pop is always a challenge especially since some brands do not give us much creative license on how we present the logo itself. While some brands allow us to show their logo in different ways other brands rigidly control the lock up and / or dimensions making it hard for us to make the logo stand out among the rest.
One way to draw peoples eye to the mat is to create custom backgrounds that frame the logo in an interesting and artistic way. We have personally designed special backgrounds for Zoo York and Thorogood shoes. Other brands have allowed us to place bottles, turtle shapes, ocean fish and more around and through their logo to give the mat added flair. Setting the logo this way turns a normal “run of the mill” floor or bar mat into something unique, interesting all the while giving them the cool factor.
Now it is a good time to remind you that everything we create is custom molded. On floor mats the task of customizing a background is easier than on a smaller mat. Larger details also make producing the mat easier. On bar rail mats where the custom detail can get much smaller there are special considerations that need to be made to custom mold the smaller detail. Every mat comes from a negative metal mold so special details and how we tool the mold, and mold the part has to be considered. The design feature can be small but not too small to inhibit our specially formulated materials to flow into the mold in the proper way.
Some designs require slightly rounded top details. Other designs may have to be more shallow and cut on a raised pad. Some have stacked details or special embossed areas to highlight even smaller details. It is the attention to design and our knowledge on how to mold these custom molded products that help to create the best mats in the marketplace. Once we stared offering custom backgrounds there was no turning back. On average the amount of mats we produce with custom backgrounds is probably only 15% but at certain times it may reach 39% or more. One thing is for sure, the demand will only rise.
This past Friday we had our first Poly Family Fun Day! Everyone at Poly was invited to bring their family to have a bit of fun and food. We had bounce houses and face painting for the little ones. Our warehouse managers and machinist volunteered themselves for the dunk tank and everyone had a blast trying to dunk them! Greg and Brenda had a giant grill going with hotdogs and hamburgers, and everything was topped off with a snow cone truck.
Everyone was invited to take a tour of the facility and learn what their loved ones do for the Poly Family. This was a time for family to get together and enjoy the day before a nice relaxing weekend. We are honored to have such amazing people in our Poly Family and appreciate each and every one. We thank everyone for their hard work and dedication.
During the month of May, Poly Enterprises was proud to be raising our goal of $3,000 for all the families in need. Each dollar donated to the Georgia Mountain Food Bank meant one person would have a meal. One dollar equals one meal.
Thanks to the amazing people who participated and helped donate, we here at Poly Enterprises were able to surpass our goal by 124.42% at the end with our total of $3,732.50 donated to the Georgia Mountain Food Bank.
The Georgia Mountain Food Bank is committed to helping the community and feedling people in need. They have a large facility dedicated to the storage, sorting and distribution of all the donations of foods that come in through their doors.
Poly Enterprises is proud to be such an ACTIVE member of this effort. If you have time, check out Georgia Mountain Food Bank’s website at http://www.gamountainfoodbank.org/
When it comes to picking the right size and thickness of your mat, there are many things to take into consideration. 99.9% of all rail mats located in bars are .500 inches thick. Therefore, oddball sizes of .625 inches or .250 inches thick tend to cause tipping hazards, as the rail mats are all placed next to each other. If you have one mat that is half an inch, and one at quarter of an inch, when setting a drink down on the edge of both mats, your drink will tip as the quarter inch mat is lower and thinner.
Another thing to take into consideration is that most bartenders end up placing any mats with a .625 inch thickness on the floor, as they do not prefer the size. The best size universally to choose would be .500 inches thick for all your rail mat needs.
We often come across logos with many intricate colors. When a color is in close proximity to another, we call this double engraving detail. With one colored logos, or logos with colors that have plenty of space between them, we can have what we call single engraving. As with any art, we have to determine how to proceed with the piece in the best way possible for our molding process. All opposing colors need a separation (walls, or down area) between colors.
For example; In the case of our example mat (pictured above) you will see two different types of engraving. While “Bacardi Est’d -1862-“ and “Genuine Spiced Rum” are all single color with enough space between them, they are single engrave. Whereas, “Oakheart” has different colored drop shadows and therefore these separation walls are required. This keeps the tan color from mixing with the cream color.
These walls, and each color, have to be a set size per our molding process, so more intricate mats with more design may lose detail depending on how many colors and how close each color is to one another. In these cases, we will usually opt for one of the colors to be considered as the backing of the mat (the black color you see in the Oakheart image).
Poly Enterprises is continuing our partnership in 2017 with the Georgia Mountain Food Bank by striving to reach our goal of providing 3,000 meals to the hungry children and senor citizens of North Georgia. WE ARE ASKING FOR YOUR HELP!
The Georgia Mountain Food Bank provides food supplies to rural parts of North Georgia. Currently, 1 in 4 children and 1 in 10 senor citizens in Georgia live in a food deprived households. Every dollar we raise results in providing one meal to these folks in need. Please click on the link below and join the POLY FAMILY in our quest to provide 3,000 meals!
Your help is greatly appreciated.
One of the specialties we offer for our clients is the ability to create vibrant colored mats. We pride ourselves in paying special attention to the colors provided by our clients. Each color is matched to one of many options; our Pantone book, a swatch sample or item provided by the client.
The colors are mixed until perfection is achieved and the customer receives a ‘1st Article’ sample of the completed product. Modifications are made to the color as needed, but tweaking the color does not happen often, as we able to match many colors.
In the Point of Purchase world getting your brand a piece of real estate in your local Home Depot, Surf Shop or Grain Feed Store is important and floor and counter mats serve as a great vehicle as a low pressure sales tool. As opposed to signs hanging everywhere and unfortunately often times in you sight line when you are looking for something else, counter mats and floor mats feel somehow more passive.
When a customer goes to purchase a starter for his 57 Ford and sees the Amsoil floor or counter mat the seed is planted. When that seed germinates is probably determined by a lot of things: the knowledge of the brand, the immediate need for the product and if they are searching for a change.
Passive sales tool are just that and with all the brand bombardment on all forms of social media passive sales is a gentle sales tool that works.
Our custom mats are custom through and through. We can add subtle and not so subtle design features that not only enhance the look of the logo but how well it gently sells. Our mats also serve a wide array of needs. On benches in repair facilities they can catch oil and dirt on the Stihl Chainsaw that needs some attention from a technician. Our floor mats do the same. All our custom products are 100% pvc and clean up nice. They are durable and last for years and most of all they sell passively all year round.