Unique Custom Backgrounds Highlight The Brand’s Logo
Branding our products with logos and making them pop is always a challenge especially since some brands do not give us much creative license on how we present the logo itself. While some brands allow us to show their logo in different ways other brands rigidly control the lock up and / or dimensions making it hard for us to make the logo stand out among the rest.
One way to draw peoples eye to the mat is to create custom backgrounds that frame the logo in an interesting and artistic way. We have personally designed special backgrounds for Zoo York and Thorogood shoes. Other brands have allowed us to place bottles, turtle shapes, ocean fish and more around and through their logo to give the mat added flair. Setting the logo this way turns a normal “run of the mill” floor or bar mat into something unique, interesting all the while giving them the cool factor.
Now it is a good time to remind you that everything we create is custom molded. On floor mats the task of customizing a background is easier than on a smaller mat. Larger details also make producing the mat easier. On bar rail mats where the custom detail can get much smaller there are special considerations that need to be made to custom mold the smaller detail. Every mat comes from a negative metal mold so special details and how we tool the mold, and mold the part has to be considered. The design feature can be small but not too small to inhibit our specially formulated materials to flow into the mold in the proper way.
Some designs require slightly rounded top details. Other designs may have to be more shallow and cut on a raised pad. Some have stacked details or special embossed areas to highlight even smaller details. It is the attention to design and our knowledge on how to mold these custom molded products that help to create the best mats in the marketplace. Once we stared offering custom backgrounds there was no turning back. On average the amount of mats we produce with custom backgrounds is probably only 15% but at certain times it may reach 39% or more. One thing is for sure, the demand will only rise.